Cadillac Fashionably Early

The first-ever fashion photo shoot in the backseat of a drifting car. Sounds Interesting?

Well the boys over at Interesting Times always find new ways to tell a story.

In this case I got hired to sum up the project which was made of 3 individual TVCs combining cutting edge design, fashion and a drifting car with more than 464 horsepower beneath the hood. The Cadillac ATS-V.

This time abstr^ct:groove outlined plans with Interesting Times Beirut and Joy Films to set up the perfect kidnapping. 3 Middle East based fashion bloggers received a mysterious invitation to an appointment that they cannot miss.

Thrown in the backseats of the new Cadillac ATS-V, Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi have been spun through a surreal, cold, desaturated Dubai and clouds of burnt rubber while fashion photographer Diego Indraccolo shot them during a series of breathtaking drifts.

Even though I was hired for the Documentation of the project only, some of my Second Unit Shots were used within the TVCs. So yeah always proud to be part of such an ambitious team of creatives.